Ever hear of a corporation that has #Kindness as its corporate strategy? (Tweet this!)
Our product is Random Acts of Kindness.
Even our marketing plan relies on Random Acts of Kindness.
Introducing Aloha Pin, LLC.
I started posting some teaser trailer posts about this venture a few months ago. We wanted to launch this company as a non-profit initially, but as it turns out, it is much more expensive to start a non-profit than a corporation. So instead of a non-profit company like I had mentioned in previous blog posts, think of us as a “charity fund raising organization.”
Here’s our big idea. Also our simple idea: We sell these fashionable little lapel pins with our Aloha Pin logo and our website on the front. The pin is not for you to keep. The pin is for you to give away.
Whenever you perform a good deed, help out a stranger, perform a random act of kindness – you give them your Aloha Pin and tell them to check out the website.
Every pin has a tracking number on the back of it. By typing in the pin code, you can see the stories and history that have followed your pin. You can leave your own story, of how the pin came into your hands and how you passed it on to someone new. You can continue to follow your pin and see how every random act of kindness leads to another and another.
- “Why the pins?”
The pin is a reminder. A reminder that someone did a kindness to you. It’s human psychology that if someone gives something to you, you want to give something back. It’s how the Moonies collected millions of dollars from people in airports by handing them a flower first which most people threw away then asking for donations. We’re using psychological jujitsu to make you into a better person.
- “Why the numbers?”
The number is a chain. And you are a link. The number anchors your single random act of kindness into part of a much longer chain. If the person that gives you the pin is a stranger, you may never get the opportunity to repay their kindness. But by passing the Aloha on to someone else, you are keeping that act of kindness alive and allowing it to spread. It’s a ripple of kindness.
- “Why the website?”
The website is a light. It shines a light on the ripple effect of Random Acts of Kindness. You never know how one act of kindness can affect not just the recipient, but also someone else that they come across. You never know how you may affect the life of someone that you’ll never meet.
- “Did you get the idea for this from that movie?”
I mean…. What movie?
- “Think you’ll make tons of money off of this corporation?”
Only if we sell ten million pins, but probably not. I guess we’ll just have to settle for making the world a better place.
- “So what can I do to help?”
Please share this post on every single social networking site you are a part of. Scroll down. See all those buttons? Post, tweet, shout out, email. In fact you should sign up for some new social networks just to tell people about Aloha Pin. You can even tell someone about it if you see them face to face if some of you still do that. If you are a computer programmer, you should create a new social networking site so that you can tell more people about us. Actually we could use your help with the website, we are still tweaking the whole pin tracking part which is kind of essential to the concept.
- “But why the pins?”
Are you serious? I just answered that.
Any other questions? Please post in comments.